Have you every clicked on a page and seen a banner that says click here? I am willing to bet that you have. Banners are the most popular form of advertising on the World Wide Web. Banners can be as effective in a web page, as a good off-the-wall commercial can be in a prime time slot. It is important your banner displays the right attitude and portrays exactly what your company stands for.

          Some studies have shown that a good banner put in a prime slot on a website can bring in as much revenue for a company as a good commercial during a National Football League Game. This is what I am trying to create for you. A banner that will pull people towards your website. The banner the customers see's will most likely be the very first impression that the customer will get of your site, so it needs to be a good one.

          Imagine for a second, that you are looking for something on the internet, very much like you are now, except, you don't know exactly what it is you want. Then you click on a page similiar to the one you are on now. You see a banner at the top of the page. It catches your eye. Go ahead click on it(make sure you click with your right mouse button and click "open in new window"). Was the product something worth looking at. Imagine it was exactly what you were looking for. And you found it in the most unexpected spot. That is the key to advertising.

          Let's say you are a car salesman and you are looking for a place to put a billboard ad. The First choice is on the street with all the car lots, right...of course, however where is the second choice. I would put one next to a street that has a large national bank on it. Why, because people will see the sign, see that bank and say "I can get a loan, I think I want a new car". But now you are thinking, "but what's the chance she will come to me". I don't know. But, that chances are, somebody else has done the same thing and gotten someone else thinking about cars. The fact is, when I look for a car, I don't go to the car lot, I drive around for a while and just look around. If I saw a billboard, it get's stuck in my head and I won't buy a car until I go and check that lot. 

          Why am I talking about cars, because, banner placement is similiar to the billboard placement. As with the banner, you can find what you are looking for in the most unexpected of places. So, I guess what I am saying is, if you are selling computer parts, don't advertise on Dell.com. Put your ad on NFL.COM, that is where you get your hits at.

          I hope my crude examples above have proven my points, banners are very important in advertising on the web. They are the biggest form of advertising available, they must make a first good impression and must be placed in choice spots.